[40] Culture Catchup ☕ Five Friday Links: Butter Yellow Glow-Ups and the Mirror is the new Topshelf 🪞
The Culture Codes Friday Format breaking down how brands continue to build (or lose) cultural influence this week. Have a great weekend!
Hi! I’m Felicitas, a brand executive focusing on innovation across brands and products from a cultural insight perspective. Drawn to “what’s trending” and “the next thing” I write about cultural phenomena and forces, and how they impact brand marketing today and tomorrow. If you’re looking to understand the business of culture and trends, this newsletter is for you.
You might have seen trends around color matching and ‘what’s my spectrum’ on social media, e.l.f. beauty has jumped on the trend and teamed up with Pinterest creating Elfnalysis, a tool to help you find your colors:
Influencer trips have been under public scrutiny and demise - no one wants to see already wealthy and pretty individuals getting sent for free with more free stuff to luxury destinations. Enter KerryGold, the Irish butter praised by chefs and home-cooks alike, who created a butter themed influencer trip that had everybody talking, in a positive way. Creating interesting stories seems to matter more than feebies. Butter yellow for summer, anyone?
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Enable 3rd party cookies or use another browserI was a sceptic for a long time and only recently started to listen more frequently to Alex Cooper’s Call Your Daddy podcast. Her new hulu documentary is worth a watch if you’re into entrepreneurial, founder stories:
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Cultural Hot Take on branding continuing to move away from minimalist to more extrovert, hand-painted, craft style typos, colors and prints:
rhode Beauty launched their next viral item, something no one has thought of yet in the work of #topshelfie and not too far from the viral lip phone case. It’s a suction cup slash facial mist holder, that you simply stick on your bathroom mirror. For the campaigns rhode also enlisted the brand’s first male ambassador,
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Notes: I liked this episode of the Business of Fashion with Sporty and Rich’s Emily Oberg on World Building