[42] Culture Catchup ☕ Five Friday Links: Living longer with Lotus Leaves, SPF and Honey Snacks on hand.
The Culture Codes Friday Format breaking down how brands continue to build (or lose) cultural influence this week. Have a great weekend!
Hi! I’m Felicitas, a brand executive focusing on innovation across brands and products from a cultural insight perspective. Drawn to “what’s trending” and “the next thing” I write about cultural phenomena and forces, and how they impact brand marketing today and tomorrow. If you’re looking to understand the business of culture and trends, this newsletter is for you.
David Beckham has another venture and enters the snacking game with BEE UP. Having been into Beekeeping for a long time, this one comes our of a passion project and is cultural relevant because it hits the sweet-spot of healthy x yummy.
Will do a deeper dive on this trend space soon but I think we will see a trend away from health and wellness in the moment (make me feel good now) to longevity and invest-in-it-for-later, and this BOF piece on L’Oreal confirms it:
Speaking of longevity, this hack went viral last week of a friends duo using lotus leaves as SPF and finding a lot of imitators quickly:
There is a lot of doomsday writing about the jobs AI will take away, but this article from the NYT actually talks about the jobs it will create, a piece I devoured: https://www.nytimes.com/2025/06/17/magazine/ai-new-jobs.html?campaign_id=190&emc=edit_ufn_20250623&instance_id=157083&nl=from-the-times®i_id=275080469&segment_id=200477&user_id=4bc1188338b3fa81a99b305118ba6814
In the era of the endless scroll, MIT reporting that ChatGPT will make us all lazier and dumber, Highbrow culture is on the rise. Whist we saw MiuMiu, BottegaV, Rimowa and others tap the space, Chanel is the latest to publish their art initiatives as a magazine:
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Chanel getting Loewe-inspired
Absolutely! Hopefully getting more "into culture"