[48] Culture Defining Products 👟

How product teams drive culture forward.

Jul 25, 2025

∙ Paid

Today marks the first guest post on Culture Codes by my friend Andy Barr. I met Andy during my time as consumer insight strategist in the global adidas Innovation R&D team and we frequently exchange on topics such as innovation, product, design and creative leadership. In this edition, drawing on his 20-year experience in sports and footwear innovation, Andy unp…

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A guest post by

Andy Barr

CMMN WLTH is a curated analysis for designers, marketers and creatives. My goal is to ignite curiosity, socialize margins that may become the center, and help you connect the dots to ultimately become better at what you do.